.At the launch of Astrid Andersen's brand new line Stel, a discussion kept outside on a boat dock, The Road's 2002 track "Switch the Page" was blasting away from the stereo. It was actually a star-aligned, emblematic second, since the London-trained designer is starting a new section in her fashion trend lifestyle, this time around centering the job around herself.Andersen's a lot admired name menswear brand name was concentrated, colorful, as well as streetwise. With Stel, she clarified in a pre-show job interview, "I need to sit conveniently at the center of it perhaps much more this moment considering that right now it is actually a women's damage brand name, and also it is in fact a lot more about me and also my private referrals." Stel likewise demonstrates Andersen's development as an individual. After stopping her line, the professional returned home to Jutland in the North of Denmark and possessed pair of children. She is actually not the person she was back then.Shifting gears in fashion is difficult to accomplish. Brands appear to handle lifestyles of their very own, as well as it's easy to become pigeon-holed. Stel brake with several of style's formalities. The tag is going to reveal in-season, so what exists will be actually on call for acquisition. Concurrently, seasonality is lesser in the Stel formula than significance. Collections are going to be recognized through variety (01, 02, and 03 were displayed in Copenhagen), the idea being that you can intermingle items around "seasons" both in your closet and on the marketing floor. Andersen observes no necessity for a well thought-out garment to become abandoned just because the calendar pages turn. "The straight translation of stel is actually physical body," she claimed, but it [refers even more to] a foundational framework in a form of commercial technique it [additionally describes] a collection of collectibles-- when you refer to a tea set, you will name it a stel. For me, that was actually very an appealing starting aspect in terms of the concept of producing both collectibles, however also one thing that's a brand-new structure." Having designs position on scaffolding was fortuitous as it suggests numerous allegories. There's building and construction, which associates with creating a brand-new company, and also the thought of support associates with her idea that outfits must help you. Stel is actually, basically, a type of modular offering, yet none with the angularity of something like Legos or stacked Mu00e6rsk delivery compartments. Motion, company, and also empowerment are part of Andersen's program. "When I refer to the company, I possess this tagline: adapting that you can skate in, denim you can easily dance in, shirting you may travel in." Freedom, delight, movement.